MANAGER OF LICENSING
JOB DESCRIPTION
Position Overview:
Big Idea, the creators of VeggieTales, the world's best selling children's faith & values based entertainment property, is seeking an experienced licensing and business development professional to lead the company's consumer goods product development efforts and achieve aggressive growth initiatives. The qualified candidate will have 5+ years of licensing experience, preferably with a background in the entertainment industry, along with strong brand management skills and a track record of success.
Interested parties should contact Greg Fritz at Big Idea - GREG.FRITZ@BIGIDEA.COM or 615-224-2233
Responsibilities:
- Identify key consumer product categories for Big Idea to enter or in which we need to expand or revise our product offerings
- Performing strategic and quantitative analysis and determine appropriate valuation of potential licensee opportunities
- Secure strategic licensees with a strong track record of success to
develop new products, secure retail placement and market effectively to
consumers
- Work with existing licensees to manage their various lines and develop new products going forward
- Strategize with retailers in the CBA and general market sales channels
to maximize positioning of Big Idea's licensed product lines, create
brand synergy, expand in-store presence and exploit retailer exclusive
opportunities
- Consult with other licensing professionals at Classic Media and
Entertainment Rights to share ideas, contacts, develop new products and
secure new licensee and publishing partners
- Coordinate with Big Idea's home entertainment and TV marketing teams to
cross-promote the VeggieTales brand and new and existing products with
all licensees
- Work with Big Idea design team to ensure all products meet brand quality requirements
Experience:
- 5+ years of progressive experience in licensing, publishing and brand development
- Bachelor's degree in management, marketing or related field
- Strong project management skills
- Ability to think strategically when evaluating potential opportunities
- Ability to communicate effectively with all levels of the organization
- Knowledge of Microsoft Excel, Word and Powerpoint
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