 Big Idea, Inc. Launches Aggressive Marketing and Promotions Campaign with the Release of New Landmark Collection
GOD MADE YOU SPECIAL
Available August 11, 2007
DVD Launch Supported by First-Time Partership with Desert Glory Nature Sweet Tomatoes
FRANKLIN, TN (June 19, 2007) -- Big Idea, Inc., home to VeggieTales, the world's most popular faith-based kids brand, announces the upcoming release of God Made You Special, a landmark collection of four delightful VeggieTales stories all on one DVD. With 75 minutes of running time and an SRP of $14.99, this DVD collection releases nationwide August 11 and 14, 2007 in Christian and general market stores respectively.
God Made You Special will be supported by a far-reaching marketing and promotions campaign that will target both the Christian and general markets. In addition to extensive grassroots promotions along with print, radio, Internet, retailer, and billboard advertising, Big Idea, Inc. will partner with Desert Glory Nature Sweet Vine Ripened Tomatoes for the first time.
"We are delighted to present this landmark collection inspired by our well-known and much loved tagline 'God made you special, and He loves you very much,'" says Big Idea Senior VP of Marketing Greg Fritz. "And as part of our extensive marketing and promotional campaign, we are pleased to announce the exciting new partnership with Nature Sweet.
"We are thrilled to partner with VeggieTales on the release of God Made You Special," says Desert Glory Marketing Director Kathryn Ault. "There is a natural connection between our two companies, as we each serve families with a product that promotes a healthy lifestyle, growth and overall well being."
Nature Sweet will run a special cross-promotion on five million Nature Sweet Tomato packages beginning this August. Each package will feature a $3 mail-in-rebate offer with the purchase of the God Made You Special DVD and one Nature Sweet Tomato package. Account-specific IRC offers are also planned, resulting in one free package of tomatoes with the purchase of the God Made You Special DVD.
CBA Exclusives!
Big Idea is offering Christian retailers exclusive pre-sale promotional opportunities. Consumers who pre-purchase the God Made You Special DVD will receive a free VeggieTales "God Made Me Special" or "“God Loves Me Very Much" mug available August 11. Consumers will also receive one of these free mugs as a gift when they buy the DVD or companion CD for God Made You Special during the first month of release. The promotion will run through September 15 or while quantities last.
Furthermore, Big Idea's 4,100-member street team, known as the Ambassadors, will support the title through community-based promotions. Additionally, more than 2000 churches will utilize God Made You Special outreach materials, including an activity guide, teaching notes, games and activities.
Featuring the all-new adventure "Bob’s Vacation," three classic VeggieTales stories and two Silly Songs, this fun-filled collection will help kids understand that they are unique and special just the way God made them. In addition to the hilarious and heart-warming VeggieTales content, the DVD is jam-packed with bonus features, including several personal and inspirational stories from VeggieTales fans. Big Idea is also featuring many other fan stories on its Web site, http://BigIdea.com.
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