 THE PIRATES WHO DON'T DO ANYTHING -- A VEGGIETALES MOVIE
Kids Score Hidden Treasure on DVD Release
FRANKLIN, TN (August 26, 2008) --Big Idea and Universal Pictures announce the DVD release of The Pirates Who Don't Do Anything -- A VeggieTales Movie (VeggiePirates.com,) starring Larry the Cucumber, Mr. Lunt, and Pa Grape (Elliot, Sedgewick and George) as three animated moping misfits wanting to prove to the world they are heroes. After all ... how hard could it be? On shelves October 11th, 2008 at Christian retail stores and October 14th, 2008 everywhere, Pirates is an all-new, feature-length movie that illustrates traditional values for kids, and the DVD comes packed with priceless bounty in more than two hours of bonus features.
The three hapless pirates made a cameo appearance in the 2002 theatrical release Jonah, A VeggieTales Movie, before landing their starring performance in The Pirates Who Don't Do Anything -- A VeggieTales Movie, that sailed onto cinemaplex screens nationwide last January. During the theatrical run, and through this summer's vacation Bible school season, children and their parents watched the trio's exploits at sea, discovering along the way what it really means to be a hero! The soundtrack features artists like TobyMac, Newsboys, and Relient K singing showstoppers like "Yo Ho Hero," "Rock Monster" and "Jolly Jo's."
The Pirates DVD delivers a treasure chest brimming with more than 20 extras, including an all-new extended ending; family activities and interactive books, art and games; video and audio features (see below.)
With all that fun, what could be better than pizza and a movie? Big Idea and Universal Pictures have partnered with Mama Rosa's Pizza and Our Old Italian Brand Pizza to include Pirates mail in rebate offers on more than a million pizzas in American supermarkets.
The Pirates Who Don't Do Anything -- A VeggieTales Movie was written by Phil Vischer and directed by Mike Nawrocki. Built on solid values since the inception of VeggieTales in 1993, the franchise has sold more than 52 million DVDs/videos, 13 million books and more than 7 million CDs.
PIRATES BONUS FEATURES - More than two hours of extras!
- All-new extended ending
- Family activities and interactions
- BECOMING A REAL-LIFE HERO Video Feature - A look at what it takes to become a hero in public service roles. Fun, behind-the-scenes look at firehouses, police station, etc., guided by Larry the Cucumber (Elliot as videographer) and kid friends.
- GOING TO SEA Video Feature - Visit a marina and explore life on the water. Mr. Lunt guides (Sedgewick is videographer) the hunt for pirates! Comedy ensues as he inquires with yacht owners, fishing boats, and others
- PARENTS GUIDE Interactive Book - Discussion guide and character-building tools reflect the values of the movie characters.
- Family Treasure Adventure - A real-life treasure hunt game you can play with your family right in your own backyard! Teaches kids that when they are faced with challenges, they often have the tools they need to accomplish the task.
- Behind the Scenes
- MAKING A VEGGIE PIRATE MOVIE Video Feature - Interviews with the production staff about the creation of the film. Location shots of animation studio during production.
- WHY WE DO IT Video Feature - Interviews with production staff on why they made the story and lessons within the story.
- ART GALLERY - Bringing the Script to Life Interactive Feature - Concept images from the film along with design-staff commentary.
- STUDIO COMMENTARY Audio Feature - Feature-length audio track with the production staff from the film.
- CHARACTER COMMENTARY Video Feature - Five to seven minutes of highlighted scenes with audio commentary from various film characters.
- HOW TO DRAW Video Feature - Kids follow along with concept artists drawing various film characters-both line drawing and coloring. The feature will pause at various sections to allow viewers to catch up. Younger artists will like the DVD-Rom's printable connect-the-dot sheet.
- Bob & Larry's Playhouse (fun and games)
- PIRATE SINGALONG Feature - Sing-Along versions of film songs use bouncing icons to follow lyrics on-screen, including "Rock Monster" and "Yo, Ho Hero."
- TREASURE DETECTOR Matching game: Help Elliott find matched pairs of treasure with his new Treasure Detector - The game is to match the unique sound of an item with its pair. Elliot (Larry) uncovers items (goblet, earring, bookend) in the sand and has to find their matching pairs based on the unique electronic sound they make with his metal detector. Get a wrong object and something silly happens (crab pops up, scurries away) and a negative score tallies. Match all objects and you win!
- PIRATES TRIVIA - This trivia game has seven easy questions and seven hard questions. A video clip plays and then comes a question. Get all the answers right and up pops a bonus video clip.
- PIRATE 101 WITH WILLORY AND ELLIOTT Learn to act and talk like a pirate. Willory (Archibald) instructs children how to speak like a pirate by saying a sentence that Elliott translates into Pirate-ese. Archibald narrates this live-action video piece while children act like pirates.
- FASHION PLANK GAME Interactive dress-up activity In the captain's quarters, choose a character, then a silly outfit. Then the character comes from behind a curtain and does a little dance.
- INTERACTIVE STORYBOOK - Read-along with a character or read by yourself.
- Bonus Clips
- GAME CLUE Video Feature - Various animated clips-alternate endings or outtakes--of the characters are payoff for playing games.
- EASTER EGGS Video Feature Interview outtakes. Production follies, etc.
- DVD ROM
- PIRATE FINGER PUPPETS - Printable cutout patterns for color-and-tape pirate finger puppets.
- COLORING PAGES - Printable coloring pages.
- DESKTOP WALLPAPER - Images for computer desktops.
- WEB LINKS Website links to various Big Idea sites.
MARKETING DETAILS
Marketing blitz that includes more than 150 million impressions:
- October Radio Promotions with 18 million impressions.
- Robust ad campaign in major consumer and ministry publications in October with more than 3 million impressions.
- Christmas Shopping Guide with Pirates features in November with 100,000 distribution
- Pre-sale campaign including Pirate hat and in?atable sword gift with purchase.
- Pirate Parties with DVD premiere in Christian chain accounts and select independent stores held on Saturday, October 11th.
- Family Fun Events DVD premiere events on street date week in over 2,000 churches and 700 retailers featuring activity posters, stickers games and prizes.
- Grassroots Events DVD in-home premiere event packages including retail coupons available to nearly 4,000 Big Idea Ambassadors.
PROMOTIONAL PARTNERS
MaMa Rosa's Pizza - 1MM packages will feature a mail-in rebate offer for customers to receive $3 via mail if they purchase any two participating packages of Mama Rosa's pizza's and A VeggieTales Movie: The Pirates Who Don't Do Anything DVD. Advertised on frozen pizzas.
Our Old Italian Brand Pizza -- 45K packages will present a mail-in rebate offer for customers to receive $3 via mail if they purchase any two participating packages of Our Old Italian Brand Pizza and The Pirates Who Don't Do Anything -- A VeggieTales Movie DVD advertised on frozen pizzas.
The products will begin distribution 9/30/08.
TECHNICAL INFORMATION:
Street Date: October 11, 2008
Price: $29.99 SRP
UPC: 025195053389 (full screen) and 025195055369 (wide screen)
Running Time: 1 Hour, 26 Minutes
Layers: Dual Layer
Aspect Ratio: Anamorphic Widescreen 1.85:1, Full-Frame 1.33:1
Rating: G
Languages: English and Spanish
Subtitles: English
Sound: Dolby Digital 5.1
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